Trending Small to medium retailer saw online sales grow by 40%: Magicpin March 30, 2021 shantanu Magicpin, a digital platform for retailers and consumers, on-boarded 50,000 retailers across the country in three months, taking their base to 150,000. The retailers are able to directly reach over five million users. According to Anshoo Sharma, co-founder and CEO of Magicpin, in the last six months, restaurant takeaways recorded the highest sales growth at 57.6%. Pharma and healthcare followed at a sales growth of 54.6%. Online sales for quick service restaurant grew by over 42.5%, while bakery and desserts saw a jump of 41%. Fashion and apparel sales grew by 20%. With the launch of stores for top FMCG brands on the platform, the segment witnessed a 12% in online sales. Anshoo Sharma noted that “Retailers and consumers rapidly adopted digital payments and we integrated it on our platform. We also partnered with delivery partners like Dunzo, Delhivery and Shadowfax to take the orders to consumers,”. He further added that the new partnership with FMCG brands “is further expected to drive the growth of the FMCG category during recovery. Top FMCG brands directly deliver orders to consumers while we enable their discovery and payments on our platform,”.