Technology Zendesk announces partnership with Tata Consultancy Services March 26, 2020March 26, 2020 Priyanka Sangani Customer relationship management firm Zendesk has entered into a strategic alliance with Tata Consultancy Services to provide enterprise grade CRM solutions for large enterprises. The partnership will combine Zendesk’s support, sales and engagement software solutions together with TCSNSE 1.96 %’ contextual knowledge and experience in digital transformation. “This partnership will meld TCS’ deep expertise in technology with Zendesk’s CRM product portfolio and equip businesses to connect, serve and engage with their new-age customers across demographics. In India, we can observe an urgency to make enterprise CRM more adaptable and user-friendly to cater to the diverse user base,” said KT Prasad, Country Sales Director, Zendesk India. According to a recent GlobalData report, India’s overall spending on CRM is set to reach about $2.3 billion by the year 2023. “The timing for this partnership could not have been better to serve our local customers,” Prasad added. The two companies will collaborate to solve companies’ increasingly complex technological requirements and provide powerful CRM custom solutions and integrations. This will include alignment between TCS’ consulting, implementation and optimization services with Zendesk’s CRM product portfolio, as well as access to TCS’ industry expertise across different sectors. “TCS leverages its domain knowledge and deep customer relationships to contextualize its comprehensive suite of CRM/CX offerings to create bespoke solutions that provide a superior customer experience and create competitive differentiation,” said Akhilesh Tiwari, Global Head, Enterprise Application Services at TCS.