Strategy Ford, Mahindra & Mahindra to form joint venture for stronger India Play April 10, 2019April 10, 2019 Web Sources Ford and Mahindra & Mahindra are close to forming a joint venture in India as the two companies decide to expand a “strategic alliance” that they formed around 18 months ago for engines, SUVs, electric vehicles and connected technologies. It is learnt that once a JV is finalized, Ford may decide to cease independent operations in India on the retail, customer-facing front. There is a possibility that Ford merges its India operations into the new venture as joined developed products and technologies start coming out. However, Ford may still continue to get some imported products through a separate unit. Sources said the companies are going back to an arrangement similar to 1995 when ford had partnered M&M for its India foray. While they had gone separate ways in 1998, the recent growing collaboration between the two has prompted them to work out a JV formula once again.